Become a Distributor

Dear Partner,

Hello! I am Yonggang Mao, the CEO of Kaiboer.

At first glance, “Kaiboer” might strike you as an unfamiliar or even slightly unusual name. You would be entirely right—it is simply the Romanized pinyin of a few Chinese characters, and it carries no inherent meaning in the English language. However, this name has been my companion and my pride for the past 19 years. During nearly two decades, we have dedicated ourselves to the R&D and sales of premium audio products, consistently ranking among the top-selling brands in China. While a catchy name matters, we have always believed that what truly defines a company is the substance of its products and the passion of the people who build them. In fact, given our continuous growth, we may well acquire a few household, historic audio brands in the coming years—much like how other ambitious global brands have expanded their footprints through strategic acquisitions.

As we look to the future, our strategic focus is firmly on global offline channels. We firmly believe that 80% of the premium audio market thrives offline because true, high-fidelity sound cannot be fully experienced or appreciated through a computer screen; it must be heard in person.

To support this vision, Kaiboer’s core philosophy is simple: we prioritize the profitability of our offline partners. We believe it is fundamentally wrong for a manufacturer to hoard the lion’s share of profits while distributors operate on razor-thin margins. No matter how much we lead the market, we remain grounded and true to our founding mission—to bring exceptional audio experiences to music lovers worldwide. By keeping our own margins modest and ensuring our offline partners enjoy substantial, robust profits, we build mutual respect, a thriving market, and a shared future.

I look forward to the possibility of building a successful, long-term partnership with you.